Digital Marketing and Direct Marketing Recruiters


	Karen Tripi Associates Launches New Analytics Division NEW YORK, March 4, 2009 – Karen Tripi Associates today announces the formation of a new Analytics Practice (www.ktanalyticrecruiting.com) that specializes in top talent for positions that require superior analytical skills and the use of advanced quantitative / modeling techniques and technology within the interactive and direct marketing space. “Our Analytics Recruiting Practice specifically targets the accelerated demand for analytics expertise in digital marketing and interactive marketing. Our industry has always understood how to market directly to the consumer. But now, there is an increased demand for analysts who understand how to market to a consumer that interacts with brands through many different channels and touchpoints,” said Karen Tripi, President of Karen Tripi Associates. “We have built a unique database of talented analytics professionals who truly understand the complexities of creating the optimal marketing mix.” The Analytics Practice will include the following job functions: Web Analytics Market Segmentation and Targeting Database Analysts Search Analytics/Optimization Social Media Analytics Statistical Analysts Predictive Modeler The new practice will exist alongside KTA’s core interactive and digital marketing competency, as well as its newly launched Freelance Division. KTA has 25 years experience working across all industries in finding top talent in Strategy, CRM, Account Management, Media, and Database Marketing.